WHY STYLING IS IMPORTANT IN THIS MARKET

During the pandemic we saw record prices being achieved across the nation. There was high levels of demand for property particularly along the eastern seaboard with the Sunshine Coast a hot spot for southern property buyers who were snapping up properties at record prices sight unseen. On the back of 10 consecutive interest rate rises and a shift in property demand, we have encountered a very different process when it comes to selling with buyers now being more discerning and slower to make decisions. Consumers are still confident about property, however the speed at which transactions were happening and the continual rising of prices has stopped. We have not seen any decline in property prices here on the Coast and in some instances, records are still being broken, however there is more likely to be competitive buying when a property is presented well.

A few of our recent sales have actually included properties that have been styled which has meant the photography is immaculate, driving more buyers to the open home and in turn creating urgency and competition for the home. This is where we have been able to achieve premium prices. One of our most recent sales in Mons, was a vacant investment property but rather than present to the market, the owners engaged a property stylist and the results were incredible. The home looked larger, more inviting and certainly drew the crowds come open day. The first open home saw countless qualified buyers keenly inspecting the property with several contracts presented over the first weekend. A fabulous price was achieve and signed up just days into the campaign with the styling a catalyst for the speed in transaction and the price achieved.

We now work with local property stylists that are able to provide integrated styling which is a styling method that utilises your own furniture with some additional items to make your space more glamorous and appealing or full styling options that can completely transform a vacant space. With full styling starting from around $3,500 it is money well spent when it comes to creating competition for your property and attracting premium prices. Our stylists even have payment plan options that will allow you to pay on settlement with no upfront cost. We are now recommending styling packages to properties when we genuinely believe this can make a difference in the sale process.

If you are considering selling and would like to work with a team that has a track record of success, a small business approach and will give you honest and transparent communication throughout then you need to chat with Karen and Christie!